Digital Marketing is a process of marketing product or services in Digital way using search engines like, Google, Bing, etc., and social medias like youtube, facebook, instagram, twitter, linkedin, pinterest, etc., Digital Marketing consists of 4 categories i.e.,

  1. SEO (Search Engine Optimisation): This is a free service
  2. SMO (Social Media Optimisation): This is a free service
  3. SEM (Search Engine Marketing): This is a paid service
  4. SMM (Search Media Marketing): This is a paid service